Pricing
Pricing
LaunchPad is distributed through the Atlassian Marketplace as a single product at one price. It is free for instances with 10 or fewer Jira users, and USD $4.53 per user, per month above that, billed by Atlassian. There is one commercial tier, and every paying customer gets the whole product.
This page explains what it costs, how billing works, and what your licence includes. The live rate card, including volume discounts and regional currency conversion, sits on the Atlassian Marketplace listing, which is always the authoritative source for the exact figure on your invoice.
The short version
- Free for Jira instances with 10 or fewer users. Every feature, no time limit, no card.
- USD $4.53 per user, per month from 11 users and up, with volume discounts that lower the per-user rate as your user count grows.
- One tier. No Standard or Advanced split, no paid add-on packs. Every customer gets all thirteen service models and every feature.
- Monthly or annual billing. Annual is 10 times the monthly rate, so you pay for 10 months and get 12.
- 30-day free trial on the paid plan. A card is required at signup, and you are billed only if you do not cancel before the trial ends.
The exact per-user rate at your user count, and the volume-discount bands, are on the Marketplace listing.
Free for small teams
If your Jira instance has 10 or fewer users, LaunchPad is free forever. Every feature, every service model, every integration. No credit card required, no trial expiry, no reduced functionality.
This is deliberate. LaunchPad's centre of gravity is the service model, and the smallest teams benefit the most from having that structure handed to them. We would rather have small teams use the product, talk about it, and grow into it than price them out on day one.
What it costs
The standard rate is USD $4.53 per user, per month. Atlassian applies volume discounts that reduce the per-user rate as your user count rises, so the figures below are an upper bound: your actual bill at higher user counts is lower. Instances with 10 or fewer users pay nothing.
At the standard rate, before volume discounts:
| Users | Monthly | Annual (10 x monthly) |
|---|---|---|
| 10 or fewer | Free | Free |
| 50 | $226.50 | $2,265 |
| 250 | $1,132.50 | $11,325 |
| 1,000 | $4,530 | $45,300 |
Annual is billed upfront at 10 times the monthly rate, roughly 17% cheaper than paying monthly for a year, and is the better rate if you expect to use LaunchPad for more than 10 months. Monthly is the safer choice if you are still deciding. To see the discounted per-user rate for your exact user count, check the Marketplace listing.
How billing works
The 30-day trial
The paid plan comes with a 30-day free trial. At trial start:
- A payment method (card) must be on file in your Atlassian billing account.
- No charge is made during the trial.
- You get full access to every feature.
If you do not cancel before day 30, the subscription auto-converts to paid. The first invoice covers the first full billing cycle, one month or one year depending on your choice.
You can cancel from the Jira billing page at any time during the trial at no cost.
Maximum Quantity Billing
Since October 2025, Atlassian bills Marketplace apps on the peak user count in the billing period, not the average. If your user count spikes mid-month (new hires, a contractor wave, a seasonal team), you are billed at the peak.
Practically, this means:
- Adding users mid-cycle is pro-rated to the bill.
- Removing users mid-cycle does not reduce the bill for that cycle. You pay for the peak.
- Plan your user provisioning around billing cycles if this matters to your finance team.
Refunds, pro-rata, and cancellation
Atlassian handles refunds and pro-rata credits according to its standard Marketplace policy. LaunchPad does not override that policy, so your cancellation and refund terms are whatever Atlassian currently publishes. See the Marketplace listing's billing section for the canonical answer.
What your LaunchPad licence includes
One tier, the whole product. Every paying customer gets:
- All thirteen service models in the current build, deployable without limit in your Assets workspace.
- The full LaunchPad app: Install Service Model, Installed Service Models, Environment Analysis (Scan your environment), and Request Flow Analysis.
- Parent and child object-type hierarchy across all thirteen models.
- Excel workbook import and export with reference-attribute support, and object import through the workbook.
- Service-model export and import.
- The ability to extend a deployed service model in place with the create-only Merge engine, which adds object types and references without modifying or removing what is already there.
- Quick-start guides for every service model in this documentation site.
- Email support at the response targets documented on the security and Forge architecture page.
There are no paid add-ons and no higher tier to upgrade to. Cross-instance Service Model Transfer is the one capability still in development, and it will be included in your existing licence at no extra cost when it ships.
Running LaunchPad on more than one Jira site
Many organisations run a single Jira Cloud site, and per-user pricing applies directly. If you run multiple Jira Cloud sites under one billing relationship, common in enterprises with regional sites or acquired business units, billing follows Atlassian's per-instance model. Check the Marketplace listing or contact support@lt.solutions and we will help you work out the right setup, including installing on only one of several sites.
Currency and regional pricing
Atlassian publishes Marketplace pricing in USD. Regional pricing (GBP, EUR, AUD, and others) is handled by Atlassian at checkout based on the customer's billing address. The USD rates on the Marketplace listing are canonical, and your local-currency invoice reflects Atlassian's current exchange-rate policy.
Tax (VAT, GST, sales tax) is applied by Atlassian at invoice time based on your billing jurisdiction. LaunchPad's published rates are exclusive of tax.
Support and SLAs
Support targets are documented on the security and Forge architecture page. The short version:
- Security issues: acknowledgement within 1 business day, critical fix within 5 business days.
- Non-critical issues: handled via email, typical response within 2 business days.
- Scheduled releases: monthly for minor updates, more frequently for security patches.
Enterprise customers with specific SLA requirements can discuss custom terms via support@lt.solutions. These are handled as side agreements and do not change Marketplace pricing.
How to buy
Installation and billing are handled by the Atlassian Marketplace. The flow:
- A Jira administrator visits the Marketplace listing.
- Selects monthly or annual billing and confirms the user count.
- Adds or confirms a payment method on the Atlassian billing account.
- Starts the 30-day free trial. LaunchPad becomes available in Jira immediately.
- At day 30, the subscription converts to paid unless cancelled.
No separate LaunchPad account is required. Your Atlassian admin role and billing relationship apply end-to-end.
Questions we get
"Is there a discount for non-profits, educational institutions, or open-source projects?" Atlassian runs several programmes that discount Marketplace apps for qualifying organisations (Community, Education, Open Source). If you qualify for one of Atlassian's programmes, LaunchPad is discounted via that programme automatically. We do not offer separate LaunchPad-specific discounts for these categories, as the Atlassian programmes cover it.
"Can I get a purchase order or invoice-based billing?" Atlassian supports annual billing via invoice for enterprise customers on eligible Jira plans. Work with your Atlassian Sales representative or use the self-service annual option in the billing portal.
"What if I change my user count mid-year on an annual subscription?" Annual subscriptions are billed based on the user count at renewal. Within an annual period, user-count changes are tracked and reconciled at renewal. Details are in Atlassian's billing documentation.
"Can I use LaunchPad on Jira Server or Data Center?" No. LaunchPad is a Forge app, which runs only on Jira Cloud. See platforms and requirements.
"Can I adopt the service-model definitions without installing the Forge app?" If you want the service-model definitions without running the Forge app, contact support@lt.solutions and we will discuss the options.
Where to next
For the security and compliance posture that procurement teams review alongside pricing, see security and Forge architecture. For an outside-in view of how the product reads to different roles, see the synthetic expert review.