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Pricing

Starter·Platform: Jira Service Management Cloud (Assets)·Commercial·Reading time: ~6 min·Version 1.3·Apr 2026

Pricing

LaunchPad is distributed through the Atlassian Marketplace. Pricing is per-user, volume-discounted, with monthly and annual billing options. Organisations with ten or fewer Jira users get LaunchPad free of charge with no time limit.

This page explains how billing works, what your licence includes, and how LaunchPad sits alongside Schema Extensions, Playbooks, and Advisory. The rate card itself lives on the Atlassian Marketplace listing, which is the authoritative source for current per-user rates, volume discounts, and regional currency conversions.

The short version​

  • Free for Jira instances with 10 or fewer users. All features. No time limit. No credit card.
  • Paid from 11 users and up, with volume discounts that scale down as your user count grows. See the Marketplace listing for current per-user rates.
  • Monthly or annual billing. Annual is billed at 10 times the monthly rate (equivalent to paying for 10 months and getting 12).
  • 30-day free trial on all paid plans. Card required at signup; billed only if you don't cancel before the trial ends.

To see the rate card and start a trial, go to the Atlassian Marketplace listing. Everything below is the surrounding policy.

Free for small teams​

If your Jira instance has 10 or fewer users, LaunchPad is free forever. Every feature, every service model, every integration. No credit card required, no trial expiry, no reduced functionality.

This is deliberate. LaunchPad's centre of gravity is the CMDB structure, and the smallest teams benefit the most from having that structure handed to them. We'd rather have small teams use the product, talk about it, and grow into it than price them out on day one.

Monthly and annual​

Both billing frequencies are offered at signup. The difference:

  • Monthly: billed monthly in arrears at the per-user rate on the Marketplace listing.
  • Annual: billed annually upfront at 10 times the monthly rate. Equivalent to paying for 10 months and getting 12, or approximately 17% off compared with paying monthly for a year.

Annual is the better rate if you expect to use LaunchPad for more than 10 months. Monthly is safer if you're not sure yet.

How billing works​

The 30-day trial​

All paid plans (monthly and annual) come with a 30-day free trial. At trial start:

  • A payment method (card) must be on file in your Atlassian billing account.
  • No charge is made during the trial.
  • You get full access to every feature at the tier you signed up for.

If you don't cancel before day 30, the subscription auto-converts to paid. The first invoice covers the first full billing cycle (one month or one year, depending on your choice).

You can cancel from the Jira billing page at any time during the trial at no cost.

Maximum Quantity Billing​

Since October 2025, Atlassian bills Marketplace apps on the peak user count in the billing period, not the average. If your user count spikes mid-month (new hires, a contractor wave, a seasonal team), you're billed at the peak.

Practically, this means:

  • Adding users mid-cycle is pro-rated to the bill.
  • Removing users mid-cycle does not reduce the bill for that cycle; you pay for the peak.
  • Plan your user provisioning around billing cycles if this matters to your finance team.

Refunds, pro-rata, and cancellation​

Atlassian handles refunds and pro-rata credits according to their standard Marketplace policy. LaunchPad doesn't override that policy, so your cancellation and refund terms are whatever Atlassian currently publishes. See the Marketplace listing's billing section for the canonical answer.

What your LaunchPad licence includes​

LaunchPad is offered as a single commercial tier today. Every paying customer gets:

  • The thirteen service model templates available in the current build, deployable without limit within your Assets workspace.
  • The Install Service Model, Installed Service Models, and Scan Your Environment flows in the LaunchPad app.
  • Quick-start guides for every shipped schema in this documentation site.
  • Email support at the response targets documented in the security and Forge architecture page.

Additional schemas, schema import/export, Service Model Transfer, and Request Flow Analysis are scoped on the roadmap for release after Marketplace launch, and will be included at no additional cost within your existing licence.

What is not included in the LaunchPad licence​

The following are separate commercial tracks, outside the LaunchPad Marketplace app:

  • Schema Extensions — purpose-built schema add-ons priced per pack. Catalogue and per-pack pricing will be published post-submission.
  • LaunchPad Playbooks (coming soon) — governance playbooks, AQL cookbook, integration patterns, migration runbooks, maturity models, dashboards, forms specifications. Separate subscription. Playbooks are not required to use LaunchPad; they accelerate how effectively you operate it.
  • Advisory — short, bounded expert input (schema review sessions, scoped workshops, office-hours Q&A, post-deployment health checks). Fixed-scope packages, hours to days. Not an implementation engagement.

Product tier roadmap​

A two-tier split between Standard and Advanced is on the roadmap for later in 2026. In that model, Standard covers the schemas and features most teams need out of the box, and Advanced adds additional schemas plus feature extensions that warrant the additional licence cost. The Advanced tier will appear on the Marketplace listing when it ships.

Your current licence covers everything listed under "What your LaunchPad licence includes" above. If you sign up today, you will not be downgraded when the Standard and Advanced split lands; Atlassian's policy on grandfathered editions protects existing subscriptions.

Single-instance vs multi-instance​

Many organisations run a single Jira Cloud site. LaunchPad's single-instance pricing applies.

Some organisations run multiple Jira Cloud sites under one billing relationship. This is common in enterprise contexts with regional sites or acquired business units. In those cases, multi-instance pricing applies, at a premium over the single-instance rate (see the Marketplace listing for the current multiplier). The Marketplace listing handles the instance detection automatically at install time; you don't need to select this manually.

If your organisation has multiple Jira sites and wants to install LaunchPad on only one of them, contact us before installing. We can usually work with you on an instance-specific licence, but the default Marketplace flow treats the organisation as a whole.

Currency and regional pricing​

Atlassian publishes Marketplace pricing in USD. Regional pricing (GBP, EUR, AUD, and others) is handled by Atlassian at checkout based on the customer's billing address. The USD rates on the Marketplace listing are canonical; your local-currency invoice will reflect Atlassian's current exchange-rate policy.

Tax (VAT, GST, sales tax) is applied by Atlassian at invoice time based on your billing jurisdiction. LaunchPad's published rates are exclusive of tax.

Support and SLAs​

Support targets are documented in the security and Forge architecture page. The short version:

  • Security issues: acknowledgement within 1 business day, critical fix within 5 business days.
  • Non-critical issues: handled via email, typical response within 2 business days.
  • Scheduled releases: monthly for minor updates, more frequently for security patches.

Enterprise customers with specific SLA requirements can discuss custom terms via support@lt.solutions. These are handled as side agreements and do not change Marketplace pricing.

How to buy​

Installation and billing are handled by the Atlassian Marketplace. The flow:

  1. A Jira administrator visits the Marketplace listing.
  2. Selects a plan (monthly or annual) and confirms the user count.
  3. Adds or confirms a payment method on the Atlassian billing account.
  4. Starts the 30-day free trial. LaunchPad becomes available in Jira immediately.
  5. At day 30, the subscription converts to paid unless cancelled.

No separate LaunchPad account is required. Your Atlassian admin role and billing relationship apply end-to-end.

Questions we get​

"Is there a discount for non-profits, educational institutions, or open-source projects?" Atlassian runs several programmes that discount Marketplace apps for qualifying organisations (Community, Education, Open Source). If you qualify for one of Atlassian's programmes, LaunchPad is discounted via that programme automatically. We do not offer separate LaunchPad-specific discounts for these categories; the Atlassian programmes cover it.

"Can I get a purchase order or invoice-based billing?" Atlassian supports annual billing via invoice for enterprise customers on eligible Jira plans. Work with your Atlassian Sales representative or use the self-service annual option in the billing portal.

"What if I change my user count mid-year on an annual subscription?" Annual subscriptions are billed based on the user count at renewal. Within an annual period, user-count changes are tracked and reconciled at renewal. Details in Atlassian's billing documentation.

"Can I use LaunchPad on Jira Server or Data Center?" No. LaunchPad is a Forge app, which runs only on Jira Cloud. See platforms and requirements.

"What if I want to adopt LaunchPad's schemas without installing the Forge app?" A standalone licence for the schema definitions and documentation is on the roadmap for later in 2026. If this is a blocker for you now, contact support@lt.solutions and we will discuss.

Where to next​

For the security and compliance posture that procurement teams review alongside pricing, see security and Forge architecture. For a practitioner's view of whether the product is worth adopting, see what practitioners say. For the forward plan, see the roadmap.